Skinnygirl mogul Bethenny Frankel has been known to bite at Shark Tank pitches that fall squarely into her business expertise — not to mention ones that embrace a bit of her own personality and lifestyle. Consider that last year The Real Housewives of New York City businesswoman partnered with with Shark Kevin O'Leary to invest $150,000 for 25 percent equity in Snarky Tea, a beverage company selling healthy teas with Bethenny-esque witticisms such as "Namaste Motherf**ker" and "Fierce B*tch." (How perfect is that?)
And now, Bethenny is the proud new partial owner of another business that seems to fit just right into her portfolio.
Yumble. Yumble is a food delivery service that dispatches meals billed as seasonal, local, organic, and as kid friendly as possible to subscribers’ doors — ready to eat without cooking.
Think meal packages like meatballs with basmati rice and honey-glazed carrots; turkey cheddar pinwheels with edamame apricots and honey mustard sauce; gluten-free ragu with brown rice; and pizza panini with corn, organic veggie sticks, and organic trail mix.
Englewood, New Jersey mom Joanna Parker launched the biz after the realized how many moms were in the same boat as she was as far as getting healthy meals on the table.
"While the idea was born out of my personal family’s pain point, Yumble was also a way for me to bring my passion for helping children develop positive, healthy eating habits from a young age to America," she told NorthJersey.com.
"Mealtime can be stressful for kids — and parents — and helping families avoid this challenge every day is my passion."
She scored a coveted spot on Shark Tank to pitch Yumble, and asked for $500,000 for 4 percent of the business. Guest Shark Bethenny came close to the original offer, negotiating a deal worth $500,000 for 6 percent.
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